Redstart, investing in unreasonable founders
- Client
- redstart infoedge deeptech
- Date
- 2025
- Industry
- Investment Fund
- Sub-industry
- Deep Tech Venture
- Capabilities
- Narrative and Brand StrategyVisual IdentityWebsite Design and Development
- Link
- View website
Redstart is an early-stage fund backing science and technology companies.
Founded in 2020 as a subsidiary of Info Edge, the fund has spent five years investing at pre-seed and seed across semiconductors, biotech, robotics, and drug discovery, in companies whose advantage is a scientific breakthrough.
When the team approached us, deep tech had become a term broadly used and their website read like a generalist venture site, instead of a specialist one, going into conversations with founders and LPs.
We took on the narrative and design across the brand system and the website.
We crafted the storytelling around the fund's real advantages: partners who have built and backed science companies themselves, patient capital structured for long development cycles, and a portfolio written so a founder sees their own field understood rather than listed.
That same standard carried into the visuals. The reference was a research institution rather than a venture firm, every portfolio entry written to show what the science actually does, and the whole system built on a CMS, because a fund's credibility is built through published thinking and the site had to carry that.
An identity built around a fund that looks like its thesis and its expertise, so founders find the investors who understand their science.
